Hello!

My story

I'm Mariagracia Aguirre, a marketing and creative communication enthusiast, recently graduated from Universidad San Francisco de Quito. During my time at university, I not only received academic training but also served as president of the Board Games Club, a space that allowed me to combine my love for strategy and community.

​

My favorites, if I had to choose three, are Disney's Villainous (of which I own almost the entire collection), King of Tokyo, and Betrayal at House on the Hill.

​

My professional approach combines creative thinking with technical skills in project management, social media, and data analysis. I've had the opportunity to work in areas such as digital content, sales, and marketing, achieving concrete results like increasing social media reach by over 180% or reducing the bounce rate in email marketing campaigns.

​

Outside of work and academia, I find balance in crafts: I enjoy knitting and crocheting—activities that allow me to disconnect and create with my own hands. I also share my daily life with two very special companions: my cats Niño and Bu, who are always nearby while I work on new projects.

​

I firmly believe that the most authentic brands are those that manage to connect with people through empathy, creativity, and a coherent narrative. That's exactly what I seek to bring to every project I undertake.