There are brands we all know. They're there, on the supermarket shelf, in the corner store's refrigerator, in a friend's hand. We see them, we recognize them, but we rarely stop to think about them. We know they exist, but we don't really know why they're in our lives. This was exactly what was happening to Saviloe, Quala's aloe vera drink in Latin America. And in Ecuador, it was little more than another beverage on the market. How do you revive a brand? That question became

In the summer of 2025, before the semester in which I finished my thesis, I completed a pre-professional internship at the Holiday Inn Quito Airport Hotel , located just 5 minutes away from Mariscal Sucre Airport in Tababela . This experience was truly fascinating, as it allowed me to closely observe the operational workings not only of the hotel industry but also the dynamics of sales teams in real-world settings. It was a unique opportunity to understand from the inside t