Sometimes, the best projects are born from the most practical needs. Between September 2025 and January 2026, I had the opportunity to collaborate with SieteE Group , a consulting firm, during the development of my thesis. What started as an academic exercise turned into a fascinating professional challenge: building the digital presence of a company that was already ready to take the leap from scratch. The Diagnosis: Offline Business, Online World. When I met SieteE Group, I