There are brands we all know. They're there, on the supermarket shelf, in the corner store's refrigerator, in a friend's hand. We see them, we recognize them, but we rarely stop to think about them. We know they exist, but we don't really know why they're in our lives. This was exactly what was happening to Saviloe, Quala's aloe vera drink in Latin America. And in Ecuador, it was little more than another beverage on the market. How do you revive a brand? That question became