Resume
My journey
09/2025 - 01/2026
Content and Communications Assistant, SieteE Group
In my role at sieteE group, I was responsible for the comprehensive management of the company's social media, specifically LinkedIn, Instagram, and TikTok. This included creating and scheduling engaging content aligned with the brand identity, as well as implementing strategies focused on organic growth across the platforms. Thanks to these initiatives, the main accounts experienced significant growth during my tenure: on Instagram, the company's main account, we reached 5,700 views in the last 30 days, and between September 20th and December 18th, we recorded over 17,000 views, with a 183% increase in reach and a 104% increase in profile visits when comparing June to September.
Additionally, I was also in charge of the design, development and management of the company's official website: sietegroup.com .
This included creating a clear and functional visual structure, updating content, and optimizing the user experience to ensure intuitive navigation aligned with the brand's communication objectives.
05/2025 - 08/2025
Sales Assistant,
Holiday Inn Quito Airport
I updated and optimized the databases for the Southern, Amaguaña, and Ambato regions to strengthen email marketing strategies and enhance the connection with sales representatives, thus facilitating more effective promotional campaigns. This resulted in a reduction of the bounce rate from 31% to 1%.
I developed creative and persuasive materials specifically designed for email campaigns, trade shows, and client presentations, ensuring consistency across all materials.
Additionally, I implemented improvements to the website's information, focusing on optimizing SEO and content readability, in order to make it more appealing to the client, increase engagement, and improve its search engine ranking.
05/2024 - 082024
Intern in the Digital Marketing area, Muna Gift Shop
I designed and presented ideas for social media campaigns.
I participated in brainstorming sessions to generate innovative concepts for effective marketing campaigns for their target audience.
I collaborated on the creation of visually appealing graphics for social media platforms, increasing engagement with followers.
04/2023 - 082023
Sales Assistant, Ecutrating SA
I organized internal meetings and events that optimized communication between the creative team and management.
I managed and updated corporate databases and files, ensuring accurate and up-to-date information.
I designed and produced digital material (graphics, banners, multimedia content) for social media campaigns.
Education
2025 - 2021
San Francisco de Quito University | Marketing
USFQ, 2023/2024 - Second semester: Overall average of 3.80
Honors list, first semester 2023/2024 and second semester 2023/2024
President of the Board Game Club from 2022 to 2024
Diverse academic background: Initially, I studied Law, developing a solid understanding of legal concepts and the ability to analyze legal texts.
Certifications
HubSpot Content Marketing Certification - HubSpot Academy.
Google Analytics Individual Qualification (IQ) – Google.
Google Ads Certification - Google.
Leadership: Practical Skills - Linkedin
Leading Projects - LinkedIn
Negotiation Skills - LinkedIn
Management Top Tips - Linkedin
Brand Identity and Strategy - IE Business School
Skills
- Creative thinking
- Social media management
- Google Analytics
- Project management
- Conflict resolution
Languages
- Spanish – Native
- English – Proficient (C1)
- French – Beginner (A1)